North Korea’s Supreme  leader Kim Jong Un is definitely not practicing what he and his government officials are preaching.
The country’s state media published a photograph this week of Kim holding a cigarette in his hand, with smoke permeating from the tip — in the middle of a North Korea anti-smoking drive.

The photo was snapped while Kim was “providing field guidance to the remodeled Mangyongdae Children’s Camp,” in the capital Pyongyang, according to state-run news agency KCNA.

The sight of Kim smoking comes as a surprise, as the country is in the midst of what North Korean state newspaper’s  Rodong Sinmun calls a “brisk” anti-tobacco campaign sponsored by the government in a country which has a very large smoking population. According to the World Health Organisation, over half of North Korean men were smokers in 2012.

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