The first clásico of the season will not be televised live in Great Britain after La Liga confirmed it will kick-off at 3:15pm on Saturday December 3rd.

A long-standing rule, agreed upon by the FA, Premier League and Football League, prohibits football from being televised live between 2:45pm and 5:15pm on a Saturday anywhere in the United Kingdom.

Which means the clash between Barcelona and Real Madrid at the Nou Camp will be visible in over 100 countries worldwide but not Britain – as happened last year.

La Liga’s receny penchant for scheduling Madrid or Barca games during England’s 3pm window is part of a concerted global development drive that is also intended to eat into the Premier League’s worldwide audience.

“With these kick-off times we have more than doubled income,” revealed La Liga president Javier Tebas.

The 3:15pm kick-off makes the game watchable in the USA, where La Liga has just opened up a development office, South America and China, as well as most of Asia.

But UK audiences will be deprived thanks to regulations that seem evermore out of touch with the modern world.

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