Kendall Jenner has built an incredible fan base on Instagram, and it certainly pays for the model.
The reality TV star and Victoria’s Secret runway beauty can earn between $125,000 and $300,000 for a single social media post to her collective 65 million followers.
Frank Spadafora – who is a former casting director and founder and CEO of D’Marie Archive – told CR Fashion Book of an app and platform introduced to gauge the value of certain models or ‘influencers’ for a brand.
Kendall leads the way followed by Cara Delevingne and Gigi Hadid, with all three stars “currently valued between $125,000 and $300,000 for a single post across their portfolio.
“If you want to reach a model’s audience, you’re going to have to pay a hefty additional fee for that.”
It’s not just Kendall – the Jenner and Kardashian clan are frequently advertising publications and products on their social media accounts.
Momager Kris has done it this week, showing off the “Onepiece Jumpsuit”, which she described as the “best Xmas Present ever”.
Posing in front of a huge Christmas tree, she added: “Use code KRIS at onepiece.com for $25/€25 off a onesie (Link in bio). Worldwide delivery before christmas.
“And, if you comment this post with the name of your favorite product from onepiece.com, you might win it 😉 #NorwegianStreetwear (sic)”
In the next tier below Kendall, Cara and Gigi, there is still a lot of money to be made for the likes of Karlie Kloss, Behati Prinsloo and Miranda Kerr, who can bring in between $25,000 and $50,000 per post across their social media platforms.