Women are taking to social media to post pictures of their touching thighs [Photo: Instagram/dilarina]

Let’s face it social media isn’t always the nicest place to hang out. In fact over the past couple of years alone Instagram has spawned several unpleasant movements that subtly shame women who don’t fit into a certain, narrow definition of beauty. Yes, we’re looking at you thigh gap, ab crack and the utterly ridiculous A4 waist challenge.

The message is simple if your body doesn’t fit, you can’t be in the body beautiful gang. Well body negative trends be gone, as there’s a shiny new hashtag doing the rounds of the social media block and it’s way, way, more empowering.

In a direct response to the thigh gap, #MermaidThighs is all about celebrating your natural body shape, whether you have a gap in your thighs or not. And what better way to celebrate the way you look than by channelling your inner Ariel?


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