C-string underwear is the new craze and it has taken off as daring sunbathers flash the flesh.
Looking more like a headband, the briefest of fronts tapers to a wire that tucks between your cheeks and, ahem, holds everything together.
Men are buying them in droves for their wives and girlfriends as an alternative to sensible granny pants.
The C-String eliminates the visible panty line. It has already been rumoured as what Kendall Jenner wore to the MMVA show in that killer dress with splits up both sides? There has been speculation that Kendall Jenner might have been one of the first to wear a C-string in public after her appearance at the MMVA last weekend.
The makers of the C-string say it comes in a variety of colours, textiles and patterns and you customise by bending the wire to make it fit better. It is on sale on sites like Amazon.