A report by Compliance and Content Monitoring Ltd (CCM) has revealed that the Peoples Democratic Party (PDP) and the All Progressives Party (APC) spent a combined N3.23 billion on political campaign advertisements for this year’s general elections, according to a report at the weekend.
According to the report PDP spent for about N2.5 billion (77 per cent) and APC spent N728 million (23 per cent). CCM said the media advertisements were placed on radio, television, press and billboards for the PDP and the APC presidential campaigns between December 2014 and March.
The Managing Director of CCM Limited, Mr. Tunde Onadele, who spoke at the unveiling of the report, said about 253 creative materials were deployed across radio and television channels in all the 260+ stations monitored by CCM, with PDP utilising 145 materials. APC deployed 107 materials.
The split across media platforms showed that the two parties utilised mostly television and press platforms for over 85 per cent of total campaign spending.