Popular mobile social network, Eskimi recently partnered with popular Nigerian music streaming website iROKING to bring iROKING’s catalogue of over 35,000 from over 400 of West Africa’s top recording artists, directly onto Eskimi users’ mobile devices via music.eskimi.com.
Eskimi which currently has over 10 million users with more than 50% of them based in Nigeria will allow its users play their favourite Afrobeat songs and chat with their friends whilst downloading tunes from musicians such as PSquare, Iyanya, Flavour and Bracket.
Vytas Paukstys, CEO of Eskimi says: “We are extremely happy to add another entertainment category for our customers. Eskimi users already spend an hour per day in Eskimi and this partnership with iROKING will increase this even more. This new category of mobile music will also open new sponsorship opportunities for Nigerian brands”.
According to Adi Nduka-Agwu, Head of Business Development for iROKO Partners, “Eskimi has built a huge, online social network of people who chat about and share absolutely everything – gossip, news, music – which is where iROKING comes in. We can provide Eskimi users with free and legal downloads from the continent’s biggest stars, via a dedicated mobi site that works in perfect harmony with what they’re already accessing on the Eskimi platform.”
The partnership represents a useful value added service for Eskimi users and a formidable distribution channel for iROKING and its catalogue of songs.
iROKING is West Africa’s number one music distribution platform, with over 35,0000 tracks from 400+ artists. The company also manages the YouTube channels of over 80 artists, delivering 15 million video views on average a month, with over 130,000,000 views across its pages.
ESKIMI is one of the largest social media platforms in Africa with more than 10 million customers. Nigeria is the largest market with more than 50% of all Eskimi users. Eskimi serves more than 1 billion impressions per month and enjoys average one hour user spend time per day. Eskimi is also known to deliver unique brand engagement marketing.