Lai Mohammed Appoints King Sunny Ade As Campaign Ambassador

King Sunny Ade during the courtsey visit

Minister of information and culture, Lai Muhammed has appointed African legend and Juju music maestro, King Sunny Ade (KSA) as an ambassador of the Federal Government’s re-orientation programme “Change Begins With Me”.

The Minister made the appointment on Monday when he received the music maestro who paid a courtesy visit to his office in Abuja.

Mohammed, while announcing the appointment described Sunny Ade as an icon and a trailblazer, who has reigned in the music industry

The minister said this administration is paying more attention to the development of the entertainment industry because of its vast potential in generating employment and creating wealth.

King Sunny Ade performing live

He further decried the systemic weakness in the music industry, especially the inability of government to adequately protect the intellectual property of the nation’s artists, an issue he said is tackling stakeholders.

He hailed the musician for promoting the juju music genre to an enviable height and hailed him for performing for fifty years with same energy, dexterity and passion which has been a source of inspiration to the younger artists.

KSA pledged to partner with the ministry to move the nation forward while accepting the offer to serve as an ambassador of the “Change Begins With Me” Campaign.

“You don’t need to say much. This is what I love to do and it has been in me. We are ready to do that officially throughout the whole world,” he said.

He thanked the minister for the uncommon passion he has shown to the entertainment industry.

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