The Entertainment Industry in Nigeria is surely the most profitable sector after the Oil& Gas sector and the artistes that makes it buzz are not to be blamed for reaping fruits of their labour.
This is most evident when you see the cash flow in the industry as it cycles from album sales, concerts, events ambassadorial deals and tours as they smile to the banks in tens of millions and it sometimes come in weekly…that’s how financially robust the sector is. In this survey, we take a look at the selected male artistes and how fat their accounts could really be.
Innocent ‘2face’ Idibia is one artiste no one can push aside as a result of his achievement in the music industry. The singer who came into the limelight courtesy his former musical group, Plantashun Boiz has carved a niche for himself. The Idoma-native of Benue State has paid his dues like he says. Findings revealed that he charges 15 million Naira per event especially during festive periods.
2Baba as he is fondly called shot himself fully into limelight with his African Queen single. The father of seven seems to be finding his way into property business as he keeps acquiring assets which runs into millions of Naira from different parts of Lagos, not forgetting that he already has a street named after him in Lekki, Lagos. The singer still stands as one of the highest paid male musicians in Nigeria with an amount which runs between N5-6M.
Dapo Daniel ‘ D’Banj’ Oyebanjo is one artiste that sells shows in Nigeria at the moment. Virtually all big concert in Nigeria have D’ Banj’s face on it. The Ogun State born singer charges not less than fifteen million per event appearance.
Dapo Daniel Oyebanjo (popularly known as D’banj, was born June 9, 1980). He is a Nigerian singer-songwriter and harmonica player. He has won several music awards including the awards for Best African Act at the MTV Europe Music Awards 2007, Artist of the Year at the MTV Africa Music Awards 2009. and BET Awards of 2011 for Best International Act in Africa.
Take it or leave it, D’banj is still a big fish in the Nigerian music industry though it seems he is no longer doing much in terms of music since his break up with Marvin records. Koko master who recently took agriculture to the studio with his “Cocoa Na Chocolate” a move which he said was borne out of his desire to promote agriculture in the country, collects nothing less than N6- 10 million per show.
He adopted the stage name D’banj, a combination of his first name Dapo and his surname Oyebanjo. D’banj is currently best known internationally for his 2012 summer hit “Oliver Twist”, an uptempo dance fusion of Afro-Beats and electronic dance music that topped the African charts 2011 and was a top 10 hit in the UK singles chart in 2012 reaching #2 on the UK R&B chart.
Wizkid is another young talent making wave in Nigeria and the world . He is one of the fastest rising Nigerian musicians around, at 23 this versatile act is believed to possess the qualities to take over the music scene especially with his recent collaboration, which earned him great collaborations with top world entertainers such as Akon, Young Jeezy, and Kardinal Official.
He signed a Multi-Million Naira endorsement deal with Pepsi. Wizkid‘s new endorsement deal worth about $350,000 US dollars. WizKid is believed to have signed an undisclosed multi-million dollar deal with Akon’s Convict music label and the deal has set the young artist as the 4th richest artist in Nigeria at the moment. He is said to earn between 9 – 10 Million and he also earns from weekly shows. Though the details of his earnings are not explicit, he is sure a top earner.
The singing and dancing duo, Peter and Paul Okoye, PSquare are unarguably among the richest in the industry. They won the KORA award for Best Africa Artiste 2010. The award came with $1m (N150m). Their American tour of seven cities earned them a whopping $1m (N150m). After a misunderstanding with their landlord, the duo built a house they named Squareville in the same neighborhood. The house, which they completed in less than six months, is valued at N300m.
They own Rayfield Hotel, Jos, and two Multi-Million Naira factories in the same city, where they built a Multi-Million Naira bakery and sachet water companies for their dad and mum, among other investments. The bulk of their wealth comes from concerts, especially in Africa. The duo has sold above 14 million copies of their CDs since 2005.
Give it to the gifted twin brothers, Peter and Paul Okoye. The Alingo exponent is rocking the town currently. Promoters usually beg them to feature in their shows due to the fact that if P- Square graces any concert, the show is sold out. Their official fee we learnt is 15 Million Naira.
2009 and 2010 was a turning point for Wande Ojosipe, better known as Wande Coal. His debut album Mushin 2 Mo’Hits was huge success and since then, the Bumper to Bumper crooner has been the toast of many both locally and internationally.
His astonishing wealth shortly after he came to limelight has booked him a place in the list of top five Nigerian richest hip pop artists. Wande coal is making millions mostly on gigs. At the moment, he does shows more than any other hip pop artist.
Findings have shown that he does gigs four to five times a week. For instance, Wande performed at AMAA Award in Bayelsa on Sunday, March 27, 2011, Ilorin on Monday (March 28), Abuja on Tuesday, March 29, Port Harcourt on Wednesday, March 30 of the same week where he earned between N 2.5 million and N 3 million per show.He charges between $ 15, 000 and $ 20, 000 for international gigs.