iROKOtv CEO Jason Njoku’s Exclusive Interview with CNN
Jason Njoku, CEO and Founder of iROKOtv is featured in an in-depth interview with global news site, CNN.
In the interview, Njoku, 31, talks about how he was inspired by his mum’s love of Nollywood, and that her ongoing struggle to get hold of DVDs, was the inspiration for him to look into online distribution of movies:
“Because I was able to observe her and we lived together then I could actually relate and she’d spend hours watching it. Then I had to drive her around to go and see my aunts and uncles who I hadn’t seen in a long time — it was exactly the same thing for these guys and I was like ‘well, how can it be that so quickly so many people’s viewing, video and entertainment habits change.’ So it was really intriguing to find this stuff.”
The result of this ‘lightbulb’ moment was the birth of what is now the world’s largest, legal, online distributor of Nigerian entertainment.
Njoku also talks about how important investment in Nollywood is:
“The key thing is that we’ve invested more money in Nollywood in the shortest space of time — far more than anybody else has done. We are remunerating movie producers who, quite rightly, are receiving additional revenue form their films as we have opened up a new funding avenue for them.”
And there’s more, of course…read the full article on CNN now!
